Ariba is a biomechanical engineer turned innovation and design strategist focused on creating social impact and a future that is more accessible and equitable and supports intersectionality.
She is currently the VP of Design & Innovation Strategy at the Ad Council, where she established the organization’s design innovation practice. As a member of the Ad Council’s DEI Council, she also leads efforts to advance diversity, equity and inclusion at the organization.
As an immigrant Bengali woman who discovered her hearing loss at age eight, Ariba advocates for diverse, marginalized voices that are often overlooked to ensure their lived experiences inform and drive the work. Her work involves scaling design practices across the organization, leading design sprints to create digital products for social good, exploring future-forward technology, and facilitating working sessions that foster equity, humility, curiosity and challenging assumptions.
Outside of work, she leads the NYC Chapter of Women in Innovation and volunteers to teach UX design to marginalized high school students in NYC. Ariba is an international speaker on design X tech leadership, equitable & inclusive design practices, accessibility and challenging the way we do things and the things we do. She has spoken at events across the U.S., U.K., Japan, and Chile.
She's a huge fan of arts and crafts, and is currently knitting a throw blanket.
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