Design strategy at the intersection of what serves the audience's needs, what's valuable to the business and what's ethical and minimizes harm is where I like to work. My approach includes employing immerse, ideate, test and learn methodologies to tackle key organizational and team challenges & transformation. Let's work together to lead with insights, deliver high value products and experiences faster, while minimizing risk and harm.
Empathy is limited by the lens of our own privilege, bias, and lived experiences, often completely different from the lived experience of our audience. Let's work together to answer critical questions & shape solutions by exploring systems, data, prototyping and testing with users in a way that honors their needs in a thoughtful and ethical way.
As technologists, one of the hardest things to remember is that we’re not our users and our assumptions can easily extend into our work. Want to bring inclusive and equitable design to your organization, conference, podcast or community group? I speak on how I design products, experiences and teams with equity and inclusion in mind and share what I've learned along the way.
Looking to train up your teams on human centered design and innovation practices? I've been training organizations and teams on how to understand the challenge and audience context, generate user informed insights and ideas, and how to test prototypes to make informed decisions.
Drop me a line & let's create something meaningful together. You can get in touch with me for any facilitation, design strategy, consultation needs or any other projects by sending me a direct email to ariba@aribajahan.com.
Please visit this page, let me know what you're dreaming up and let's make it happen!