Ariba is a biomechanical engineer turned innovation and experience strategy leader focused on co-creating a more responsible future. As an immigrant Bangladeshi woman with hearing loss, Ariba advocates for diverse, intersectional, marginalized voices that are often overlooked to ensure lived experiences inform and drive the work.
She is currently the VP of Experience Strategy and Innovation at the Ad Council, where she established the organization’s design innovation practice. She is also an adjunct professor at Parsons School of Design.
Accessibility needs: I have profound hearing loss, so I prefer to have a tech check and understand how I can engage with the audience before the event. If there's Q&A during a virtual event, would prefer to get questions written in addition to them being shared verbally.
Current Role: Vice President of Experience Strategy & innovation
Current Organization: The Ad Council
Linkedin Profile: https://www.linkedin.com/in/aribajahan/